Spend some time evaluating your candidate's current online presence. Does s/he have a website? What social media platforms is s/he participating on right now (e.g. Facebook, Twitter, YouTube, Instagram, etc.)? How active is your candidate on each of these platforms? Are there any viral videos or important online sites about your candidate (that the candidate and/or campaign/staff didn't create?)
Write about what you find. Then based on what your findings are, come up with a plan for what your candidate needs to do to boost his/her online presence for 2016. What should s/he be doing now? What will need to be done in the future?
Your blog posts should be approx. 500 words. They should include links, images, multimedia, etc. when appropriate (which is probably always -- what better way to keep your audience interested?) More information is provided in an assignment sheet on Blackboard.
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